What is local listing?
Local listing websites are directories with useful information about local businesses. Some listing sites are free whereas there are also paid listings. Similarly, some listing sites will provide follow link and some will provide a no follow link. Listing information will include business name, URL, Physical Location, Phone number, Services and description.
Local Search Optimization- Get More Business Locally
Local businesses often underestimate the power of digital marketing and search engine optimization. The majority of the searches are conducted by mobile phone. Android phones and people who are logged into their gmail account are more likely to view local search results and Google Map Listing.
If your target market is local. Your business needs a website that is optimized for local search results. A visitor searching for nearby businesses will be using different variation of keywords for example “Local SEO Services”. Use different variation of long tail keywords like “Local SEO services Michigan” SEO Service Detroit”. You can also use Google suggestions for related queries.
Tip for Long Trail Keywords for Local Searches
Content is king and search engines will always give credit to website with more and unique content. Use eye catching titles and meta description for the pages. Include keywords and geographic keywords in the metals. If you are using infographic or image, you must name and utilize ALT Image tag as a part of your optimization plan. Use internal links and link the pages to relevant internal pages.
Once you make all these changes, create an off page optimization plan for local business. Search for Michigan based local directories. You should claim your business on Google Business. BING Places for Business is another important local business directory. Super Pages and Hot Frog are good directories to submit your business. Add a description and summary about your business include keywords and highlight important services and products. If you have product pictures, add those pictures to these directories. Super Pages and Hot Frog are good directories to submit your business. Add a description and summary about your business include keywords and highlight important services and products. If you have product pictures, add those pictures to these directories. Keep consistency in your submission, here are some important factors to consider for local search optimization.
- Make sure you are using the same business name.
- Same Physical address. • Same Phone number.
- Add your business Logo
- Add your business description.
- Highlight your key important services and products
You can also find a list of local directories on my Linkedin Post.